PLAYON GAMES Privacy Policy

Last Updated: 29 December 2025

1.Introduction

Playon Games Limited (together with its partners, parent companies, subsidiaries, licensees, licensors, and affiliates, referred to as the "Company," "we," or "us") develops, publishes, markets, and operates a variety of games across different platforms, including mobile devices (our "Applications"). Through these Applications, we provide gaming experiences and social features, including options to make purchases (collectively, the "Services").

Playon Games Limited determines how and why your personal information is processed as described in this Privacy Policy and therefore acts as the data controller for that information.

2.Notice

We encourage you to carefully read this Privacy Policy so that you understand how your personal information is collected, used, and protected. This Policy explains:

(1) What personal information we collect

(2) How we use and safeguard your information

(3) Your choices for managing and controlling your personal data

This Privacy Policy applies to all users of our Services worldwide and covers personal information collected through our Applications and Services.

3. Information We Collect From You

We may collect information about you in three main ways:

(1) Directly from you

You provide information voluntarily when interacting with our Services, for example:

a. Registering or making purchases

b. Contacting customer support

c. Participating in surveys, contests, or promotions

d. Engaging with us through social media

Some parts of our Services require personal details to function properly.

(2) Automatically through your use of the Services

a. We may collect information from your device when you access our Services, often using cookies or similar tracking technologies.

b. This includes usage data, device identifiers, and other information about how you interact with our Applications.

(3) From third-party sources

a. Co-branding or marketing partners: We may receive data from partners when we collaborate on joint marketing campaigns or co-branded Services.

b. Service providers: Third-party vendors may collect or provide information on our behalf, such as advertising preferences or analytics data.

C. Publicly available sources: We may gather information from publicly accessible platforms, including websites and government databases.

The type and amount of information we collect may vary depending on the Service you use, the third-party partners involved, and your privacy settings.

4. Mobile Identifiers, Cookies, and Other Tracking Technologies

We use a variety of tracking tools, collectively called "cookies", to make our Services work better, improve your experience, and understand how our Services are used. These tools include:

(1) Traditional cookies (including Flash cookies)

(2) Transparent GIFs or web beacons

(3) Mobile analytics and advertising IDs

(4) Server log analysis

(5) Similar technologies that may be developed in the future

Mobile analytics and advertising IDs are provided by your device's operating system (like iOS or Android). They work like cookies for apps, helping our Applications and our third-party partners understand your app usage and improve features.

Some information collected from your mobile device may be shared with trusted third parties or affiliates for marketing or promotional purposes. However, your consented text message opt-ins will never be shared with third parties.

5. SDK We Use

To improve your experience, our Applications integrate several Software Development Kits (SDKs). These SDKs may collect certain information for analytics, login, or support purposes. Below are the main SDKs we use and links to their privacy policies:

(1) Facebook SDK

Purpose: Enables login via Facebook in some of our Games

Data collected may include:

a. What you post or share from the Games

b. Your in-game activities

c. Device information

d. Language settings

You can manage this information using Facebook's privacy settings: https://www.facebook.com/help/1727608884153160/app-visibility-and-privacy

(2) Bugly SDK

Purpose: Optimizes the user experience of our Games

Data collected by Bugly may include certain personal information to help the SDK function properly

(3) LiveChat SDK

Purpose: Enhances in-service chat experiences

Data collected may include:

a. Identifiers: Name, email, address, phone number, IP address, username, password, and other account details

b. Commercial information: Transactional history, purchases, payment details, and account information

c. Electronic and network activity: Chat interactions, chat logs, website pages visited, links clicked, and performance metrics

d. Device and location information: Device type, OS, browser, IP address, country, mobile network, and geographic region

e. Shared content: Information you share through chats, surveys, social media, or feedback forms

f. Inferences: Profiles created from your data reflecting interests, preferences, and demographics

These SDKs help us deliver better services and support, while respecting your privacy. For more details, please refer to each SDK's privacy policy linked above.

6. How We Use Your Information

We use the personal information we collect to provide, improve, and personalize our Services, or for other purposes we explain when collecting your information.

For users in the EU and UK, we rely on one or more of the following legal bases depending on the purpose of collection:

(1) Contract: We may need your information to deliver or support the services you request or purchase.

(2) Consent: In some cases, we ask for your consent separately from any contract. You can freely grant or deny your consent without affecting your access to the Services.

(3) Legitimate Interests:We may use or share your information for legitimate business purposes, as long as your privacy rights are protected. Examples include improving Services, communicating with you, marketing, preventing fraud, and keeping our IT systems and personnel secure. We ensure that these uses are reasonable and do not unfairly impact your rights.

(4) Legal Obligation:Sometimes we must process or retain your information to comply with legal requirements or obligations.

7. How We Share Your Information

We may share de-identified information-data that cannot reasonably identify you-about our players as allowed by law.

We may also share personal information in certain situations, including with your consent or when needed to provide the Services you requested. Here are the main ways we may disclose information:

(1) Public information: Some profile details, like your profile name, image, game level, and virtual items, may be visible to other players. You can edit your name, username, profile picture, and some other details.

(2) Social media platforms: With your permission, we may share your profile name, player ID, profile picture, and specific in-game content with your social media accounts.

(3) Service providers: We share information with trusted vendors, contractors, or agents who help us run the Services, including customer support, gameplay analytics, hosting, and marketing services.

(4) Financial services and payment processing: Payment and transaction information may be shared with banks and other financial partners for processing payments, preventing fraud, reducing credit risk, and related purposes.

(5) Affiliates: We may share information with subsidiaries, affiliates, and related companies to operate our Services efficiently.

(6) Corporate transactions: Personal information may be shared during mergers, acquisitions, bankruptcies, or sales of all or part of our business or assets.

(7) Compliance and law enforcement: We may access, preserve, or share personal information to comply with legal requirements, court orders, or legal processes, or to protect our rights, users, or others.

(8) Security and safety: We may share personal information to protect users, prevent fraud or spam, maintain the security of our Services, or enforce our agreements, terms, and policies.

(9) Analytics and advertising partners: Third-party companies may collect personal information for analytics or advertising purposes. In some U.S. states, including California, this sharing may be considered a "sale" or "sharing" of personal information.

Please note: Some of our Services include integrations, references, or links to third-party services with their own privacy policies. Any personal information shared with those third parties is governed by their policies, not ours.

8. Data Deletion & Rights

You have the right to request access to, correction of, or deletion of your personal information that we hold. You may exercise these rights as described below.

(1). How to Submit a Request

To request access, correction, or deletion of your personal information or account, please contact our Customer Support team using one of the following methods:

a. Email: linjieqiong@playonstudio.com

b. In-game "Contact Us" feature or official website Customer Support portal

(2). For verification purposes and to ensure the security of your account, please provide additional information, such as:

a. Account ID or username

b. Registered email address or phone number

c. Recent login or transaction details Only you, or someone legally authorized to act on your behalf, may make such a request.

(3). Scope of Deletion

Once your identity is verified, we will delete or anonymize your personal information according to your request, which may include:

a. Account registration and profile information

b. Gameplay activity, progress, and in-game communication logs

c. Customer support records d. Marketing or promotional data

(4). Exceptions

Some personal information may be retained even after a deletion request if necessary to:

a. Comply with legal, regulatory, or tax obligations

b. Establish, exercise, or defend legal rights

c. Detect and prevent fraud or abuse

d. Maintain security, integrity, or stability of systems

e. Fulfill other legitimate business purposes permitted under applicable law

(5). Virtual Assets and Account Closure

Before submitting a deletion or account closure request, please note:

a. All account balances, virtual currency, digital assets, in-game items, rewards, and progress will be permanently forfeited.

b. Once deletion is completed, these assets cannot be recovered, transferred, or refunded, except as required by law.

c. The deletion of personal information or account is irreversible.

(6). Confirmation Requirement

To process your request, we may require you to submit a written or electronic statement acknowledging the consequences. For example: "I understand that requesting the deletion of my personal information and/or closure of my account will result in the permanent loss of all balances, virtual currency, digital assets, and related entitlements. I acknowledge that this action is irreversible and accept full responsibility for any consequences."

(7). Additional Rights

If you are located in the UK, EEA, Switzerland, or California, additional rights regarding access, correction, and deletion of your personal information may apply. Please refer to the sections "UK, EEA and Swiss Data Protection Rights" and "California Privacy Rights" below for detailed information.

(8). Children's Data

We are committed to complying with applicable laws and regulations regarding the protection of children's personal information. Our services are not directed to children. In games, we implement age restrictions to prevent access by users below a specified age. When a child attempts to access or set up an account for these games, the system may prompt for age information solely to verify eligibility to play. We may collect personal information from children only with parental or guardian consent, in accordance with applicable laws. If we become aware that personal information from a child has been collected without such consent or in violation of our terms, we will take reasonable steps to promptly delete the information. Parents or guardians who believe that their child has provided personal information inappropriately or accessed a game without proper consent may contact our Customer Support team via the email address or in-game "Contact Us" feature listed in this policy.

(9). Response Time and Processing

We aim to respond to verifiable deletion or data rights requests within 45 days of receipt. If additional time is required due to complexity, we will notify you of the reason and estimated extension. We will provide your personal information or deletion confirmation in a machine-readable format where feasible. Requests are generally free of charge unless they are excessive, repetitive, or manifestly unfounded.

(10). Contact Information

For questions, concerns, or to exercise any of your rights regarding personal information, you may contact us through:

a. Email: linjieqiong@playonstudio.com;

b. In-game "Contact Us" feature.

9. UK, EEA and Swiss Data Protection Rights

If you are in the UK, EEA, or Switzerland, data protection laws give you extra rights regarding your personal information:

(1) Access, correction, and deletion: You can request access to your data, have it corrected, or ask for it to be erased.

(2) Data portability: If your data is processed automatically based on consent or a contract, you can request a copy in a usable, portable format.

(3) Withdraw consent: You can withdraw your consent for future processing at any time using the contact information below. Withdrawing consent does not affect processing done legally before your withdrawal.

(4) Object or restrict processing: Under certain circumstances, you can object to or request limitations on how your data is processed.

(5) Marketing communications: You can opt out of marketing messages anytime. Use the "unsubscribe" link in emails or contact us for other marketing channels like mail or phone. Non-promotional communications, such as account notifications, will still be sent.

(6) Complaints to authorities: You have the right to lodge a complaint with your local data protection authority. In some cases, authorities may ask you to first use our internal complaints process. For supervisory authority contacts in Europe, see here; for the UK, see here.

(7) Special rights for France: Residents can provide instructions on the use of personal information after their death.

To make requests or contact our Data Protection Officer, email linjieqiong@playonstudio.com. We handle all requests in line with applicable data protection laws.

10. California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) gives you certain rights over your personal information. Here's a summary of what you can do:

(1) Notice at Collection: When we collect your personal information, we will let you know what types of information are collected, why we collect it, whether it is shared or sold, and how long we retain it. You can find all these details in this Privacy Policy.

(2) Right to Know: You can request information about the personal data we have collected about you, and ask for details about how we use, share, or sell it. To make a "request to know," email us at linjieqiong@playonstudio.com.

(3) Right to Delete: You can request deletion of your personal information in certain situations, with some exceptions required by law. To submit a deletion request, contact linjieqiong@playonstudio.com.

(4) Right to Opt-Out / Do Not Sell or Share My Personal Information: You can opt out of any future "sales" or sharing of your personal information as defined by the CCPA. Please note that CCPA defines "sale" broadly, so some data sharing we describe in this Privacy Policy may fall under that definition. To opt out, use Global Privacy Control or email your request to linjieqiong@playonstudio.com. We do not knowingly sell personal information of minors under 16.

(5) Right to Limit Use of Sensitive Information: You can limit our use of sensitive personal information for purposes beyond providing the services or goods you requested, or as otherwise allowed by law. For example, we may use communication content on our Services to help provide those services, offer customer support, or respond to complaints. For questions about our use of sensitive information, contact us using the details at the bottom of this policy.

(6) Authorized Agents: You may appoint an authorized agent (in writing or via power of attorney) to make CCPA requests on your behalf. We may ask the agent to provide proof of authorization and may verify your identity directly before acting on the request.

(7) Verification: To provide, correct, or delete personal information, we may need to verify your identity as required by law. Verification may include confirming your request from the email linked to your account or providing other necessary information.

(8) Non-Discrimination: Exercising your CCPA rights will not result in discrimination or adverse treatment in your use of our Services.

11. How Long We Keep Your Personal Information

We retain your personal information only for as long as needed to provide the services you request, complete transactions, comply with legal requirements, resolve disputes, enforce our agreements, and support other legitimate business purposes. How long we keep your data can vary depending on factors like your consent, the sensitivity of the information, automated deletion options, and our legal or contractual obligations.

If you'd like more details about retention periods for different types of personal information, you can contact us using the details in the "Contact Us" section below.

12. Where Your Personal Information Is Stored

Your personal information may be stored and processed in your country or in other locations around the world where we, our affiliates, subsidiaries, or service providers operate. These locations are chosen to ensure efficiency and good performance of our Services. Regardless of where your information is stored, we take measures to protect it in line with this Privacy Policy.

For European Users: When transferring your data outside the European Economic Area (EEA), Switzerland, or the UK, we rely on legal frameworks recognized as providing adequate data protection, such as European Commission adequacy decisions or UK adequacy regulations. If a transfer falls outside these frameworks, we implement additional safeguards, like the European Commission's Standard Contractual Clauses (June 4, 2021) and the UK Addendum, to keep your data secure.

Upon request, we can provide the Standard Contractual Clauses used with our group companies and third-party partners, though some sensitive business information may be redacted.

13. Keeping Your Information Secure

We take reasonable steps to protect the information we collect from loss, misuse, unauthorized access, disclosure, alteration, or destruction. However, no security system is completely foolproof.

You can help protect your personal information by:

(1) Using strong, unique passwords,

(2) Keeping your password confidential, and

(3) Avoiding sharing your password or using the same password across multiple accounts.

14. Updates to This Privacy Policy

Every time you use our Services, the latest version of this Privacy Policy applies. We encourage you to check the date at the top of the Policy and review any updates since your last visit. This Privacy Policy may be updated periodically, and unless otherwise stated, the current version applies to all information we have about you.

If we make significant changes, we will provide notice or ask for your consent as required by law.

15. Contact Us

If you have any questions, concerns, or feedback about this Privacy Policy, how we collect or use your information, or if you need to get in touch with our Data Protection Officer, you can reach us anytime by emailing linjieqiong@playonstudio.com. We welcome your inquiries and aim to respond promptly to help address any issues or requests you may have.